A Y Combinator-backed startup that is helping major companies efficiently listen to how happy — or unhappy — their employees are just raised a new financing round from some high-profile executives.

InFeedo, a four-year-old “people analytics” SaaS startup with headquarters in Gurgaon, said on Thursday it has raised $3.2 million in a new financing round — the name of which it did not specify. Bling Capital led the round, and its founder, Benjamin Ling has assumed a board seat at InFeedo.

Simon Yoo of Green Visor Capital, Maninder Gulati, chief strategy officer at budget lodging startup Oyo, Munish Varma, managing director for EMEA region at SoftBank and Girish Mathrubootham, founder of SaaS giant Freshworks, are among those who participated in the round.

As a business grows up and the headcount balloons over thousand, ten thousand, and tens of thousands, it becomes impossible for the chief executive to engage meaningfully with employees to gauge their morale and understand if there is anything they wish the company changed.

InFeedo is tackling this challenge through Amber, a chatbot it has built that touches base with employees periodically to quickly check how things are going, explained Tanmaya Jain, founder and chief executive of the four-year-old startup.

On the backend, executives check the status of their employees across the company and how likely some individuals — especially the top talent — are at leaving the firm. They can then check precisely the issues these employees have raised in the past, and whether those concerns were resolved.

Amber is able to track the progress because it remembers what an employee has previously shared, Jain claimed. So each future conversation begins with it asking whether anything has meaningfully changed since the last time it spoke to the employee.

“Almost three years ago, we started using Amber at OYO and I was amazed by the product. We were using this for executive decision-making, to get an accurate pulse of our employees across geographies, functions as we were expanding across the world. I actually reached out to Tanmaya and am excited to be part of this journey,” said Oyo’s Gulati in a statement.

InFeedo has amassed more than 100 customers — including GE Healthcare, Puma, steel-to-salt conglomerate Tata Group, telecom firm Airtel, computer vendor Lenovo, Oyo, Indian internet conglomerate Times Internet and edtech giant Byju’s — across over 50 countries, it said. More than 300,000 users today use InFeedo’s service. The startup today is clocking an annual revenue run rate of $1.6 million, something Jain said he is working to get to $10 million over a period he did not specify.

As part of the new financing round, InFeedo, which has raised $4 million to date, said it has delivered partial exits of $1.1 million to early investors and early employees or those who left. The startup plans to deploy the new funding to make Amber understand multiple languages, a key aspect that Jain said would help the startup better serve clients in adjacent markets to India. InFeedo also wants to expand the use cases of Amber and experiment with new technologies such as GPT-3. It is also hiring for product, engineering and marketing leadership roles.

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